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Conversion optimization for your website or webshop

More customers out of the visitors you already have, without raising your ad budget.

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More visitors is not the goal.

Conversion rate optimization, or CRO, is the systematic raising of your conversion rate: the share of visitors who actually buy, call or request a quote. Say 1 in every 100 visitors requests a quote. That puts you at 1%, and with search engine optimization and advertising you are mainly paying for the 99 who leave. Double the traffic and you double that cost too.

Get 2 out of every 100 to request one instead, and you double your customers without a single euro of extra ad budget. The same visitors, twice the result. For most webshops and service sites, 2 to 5% counts as a healthy conversion rate. Where you sit today tells you straight away how much room is left.

The difference with a classic agency: we built your website or webshop ourselves. Where others deliver a report full of recommendations and leave the rest to your developer, we simply make the change. That removes a link in the chain, and it saves weeks.

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Conversion optimization for your website or webshop

Look first, change second

We study your numbers and recordings of real visitors to find where people drop off, before we change anything at all.

We carry it out too

Not a list of recommendations for you to arrange yourself. We make the changes, because we know the code.

Measure whether it really works

Where you have enough visitors we run two versions against each other. Otherwise we measure before and after, against the same yardstick.

Start small

The biggest gain usually sits in the checkout or the quote form, not in a full rebuild.

Where conversion optimization pays off, and where it doesn’t

Both are equally useful to know before you start anything.

Where conversion optimization pays off, and where it doesn’t

Here it pays off

Your checkout or request flow
Every extra step, every required field and every unexpected cost loses you orders. This is almost always the first place we look.

Forms
A quote form with twelve fields brings in fewer requests than one with four. You can ask for the rest later.

Mobile behaviour
Many sites convert half as well on phones as on desktop, while that is where most of the traffic is. That gap can usually be closed.

Product and service pages
Missing answers, unclear pricing or a weak call to action leave visitors hesitating at the deciding moment.

Here we advise against it

Too few visitors
Below roughly a thousand visitors a month on the page you want to improve, you cannot measure a difference with any certainty. Invest in traffic first.

A site that technically falters
Slow pages or a form that loses emails are not a conversion problem but a build problem. We fix that first, and we don’t bill it as optimization.

An offer that doesn’t land
If your price or proposition doesn’t match what the market wants, a better button won’t change that. You would rather hear that from us than after three months of testing.

How we work

01.

Introduction

We discuss your wishes, goals and expectations together during a no-obligation introduction.

02.

Proposal

You receive a clear proposal with the approach, design and the right solution for your project.

03.

Build & delivery

We build everything, deliver it neatly and train you to get started with it easily yourself.

Klaar om te starten?

Ready to start? Schedule a no-obligation introduction.

You receive a clear proposal with the approach, design and the right solution for your project.

Schedule an introduction

Frequently asked questions

As a rule of thumb 2 to 5% counts as healthy, but that figure says little without context. A webshop selling expensive products with a long decision cycle rightly scores lower than one built on impulse purchases, and B2B quote requests sit structurally below online orders. More useful than comparing yourself to an average is comparing yourself to your own figure from last month.

They work out where visitors drop off and why, form a hypothesis about it, and test whether a change actually lifts the conversion rate. So the work sits as much in analysis and measurement as in making the change. With us the execution comes on top, because we know the code of your site.

For a reliable A/B test you want roughly a thousand visitors a month on the page in question, and a few dozen conversions. Below that we work with before-and-after measurements and with findings from recordings and user tests. Less certain, but still useful.

We only know that after the analysis. Usually it comes down to fewer steps in the checkout, shorter forms, clearer pricing and better answers to the questions where visitors drop off. We run every change past you first.

No, and we advise against it as a starting point. A rebuild makes it impossible to see what exactly made the difference. We work in steps on your existing site.

Yes. On a WordPress or WooCommerce site we can almost always get going straight away. For custom work by another party, we first check whether we have the access and the room to make changes.

That happens, and it is useful information. A test that shows no difference rules out a hypothesis and steers the next step. What we won’t do is present a change as a win when the numbers don’t support it.

Other services

Search engine optimization
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Custom Webshops
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Ready for an introductory meeting?

We listen to your idea, give honest advice, and afterwards you will know exactly if and how we can help you.

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