PROJECT | WEBSITE
VARA geurdetectie
VARA is a company specialising in scent detection with dogs and personal one-on-one coaching. What started as a passion project grew into a professional side business with clear ambitions.
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A professional online presence for a unique story in scent detection
To support that growth online, Steven, founder of VARA, partnered with me. The goal: a new website that builds trust, creates structure, and reinforces the story behind the brand.
Steven started about a year and a half ago with a self-built website. It worked well enough to get him visible, but it lacked a professional look, consistent branding, and a clear structure. For bed bug detection especially, trust and credibility are everything.
"My previous website was fine to get started, but I felt it was time for something more professional. I wanted people to feel trust immediately when they landed on the site."
Making the story behind VARA felt
VARA grew out of Steven's personal interest in scent detection and training his own dogs. Today he coaches people and dogs in intensive one-on-one sessions, always focused on working as a team. That personal, authentic character couldn't get lost online.
We made a deliberate choice to bring the full story into the new website. The name VARA, derived from the dogs Vasco and Rana, got a clear place within the branding and visual identity.
Structure, branding, and clarity
The collaboration was smooth and transparent from the start. Steven took the time to explain his vision and what mattered to him, which made it easy to translate that into clear content, a logical structure, and a visual style that fits VARA.
I built a custom design in Adobe XD, then translated it pixel-perfect into WordPress with Elementor. The site now makes a clear distinction between scent detection lessons and the specialised bed bug detection service, without losing overall coherence.
"Yordi genuinely listened to what mattered to me. He digs into the subject and checks everything carefully. That gave me a lot of confidence throughout the whole process."
Built with tomorrow in mind
At launch, the focus was on quality and solid technical foundations. The site loads fast with a mobile PageSpeed score of 91. VARA is set up to grow, starting with SEO and online visibility.
Since going live, Steven has had a lot of positive responses about the design, the logo, and the clear layout. Navigation is described as logical and professional, and there's noticeably more engagement on social media too.
The next phase includes a webshop and an online platform with instructional videos. Step by step, at the pace and ambitions of VARA.
A collaboration that works
For VARA, this site is a strong first impression and a professional base to build on. For me, it shows what Onoweb stands for: listening, thinking alongside the client, and building something that works content-wise, visually, and technically.
No unnecessary complexity. Just a website that tells the right story and builds trust from the first click.
Looking for a professional website? Or do you need a custom business application? Feel free to get in touch.
"The result is exactly what I wanted and stayed within the agreed budget. From start to finish, this felt like a real collaboration."
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